engine optimization, seo, trying to figure this thing out every day. every company, every candidate has to deal with the fact that there's an algorithm out there that frankly we all have to deal with. the idea that you start crying foul and bloody murder because your content doesn't rise to the top, to me it's cheap. honestly, this particular thing you guys are quoting and talking about, they believe that alex jones' infowars is a center-right publication, which is so extreme and so -- >> that is not what vice news reported. >> i'm not talking about vice news. you're the one that put out the pj thing. so what got this whole thing started is not an honest set of concerns about the lack of transparency, which left and right share. it's not an honest concern about too much power for silicon valley, which more people, right and left, are beginning to have. it's a cheap line that has now taken off on the right that they're out to get us in particular. and the reality is there is no evidence for that. you can cherry pick a bunch of things but -- >> hey, van,